The 2018 Scooby-Doo Forever Stamp pairs the animated Great Dane with a simple environmental action: Scooby waters a flowering plant. USPS issued the stamp with the Scooby-Doo DOO GOOD campaign, which encouraged young people to help the environment, support people facing hunger, and act as allies for animals.
What you receive
- 60 genuine USPS-issued Forever stamps
- 5 intact panes of 12
- One horizontal Scooby-Doo design
- Self-adhesive First-Class Mail postage
Design and campaign meaning
Scooby-Doo appears against a purple and orange background, watering a plant with newly opened flowers. The pane header reads “Scooby-Doo! DOO GOOD.” The gardening scene represents an accessible environmental action rather than a mystery-solving episode from the cartoon.
The stamp marked the character’s approach to his 50th anniversary after the 1969 debut of Scooby-Doo, Where Are You! Greg Breeding served as art director, designer, and typographer.
Official issue specifications
- Issue date: July 14, 2018
- First-day city: Bloomington, Minnesota
- Format: pressure-sensitive pane of 12
- USPS item number: 565500
- Stamp orientation: horizontal
- Overall size: 1.225 × 1.56 inches
- Printing: offset with microprint
Are Scooby-Doo stamps still valid?
Yes. Every unused Scooby-Doo stamp remains valid for the current one-ounce First-Class Mail letter rate because it is a Forever stamp. Its 2018 issue year does not reduce its postal value. Heavier, oversized, square, rigid, or nonmachinable pieces can require additional postage.
When to use them
The design works well for children’s cards, birthday invitations, classroom correspondence, environmental volunteer mail, and character-themed collections. If collectibility matters, keep each 12-stamp pane intact and store it flat, dry, and away from heat or direct sunlight.
Official USPS references
The USPS Postal Bulletin documents the design, DOO GOOD connection, format, dimensions, and production details. The USPS release announcement provides the dedication context.

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